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Author Topic: British “light touch” TPD starts to evaporate despite MPs’ support for vaping  (Read 1083 times)

Offline caz

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British “light touch” TPD starts to evaporate despite MPs’ support for vaping

The UK’s tolerant position on vaping looks under threat this week, as regulators move to tighten up loopholes in the country’s implementation of the EU TPD. Meanwhile the pharma industry is using regulators to attack e-cig advertising, again using the TPD as a weapon.

Across the Atlantic, US town councils continue to crack down on vapers under the guise of anti-smoking regulation. At least two more bans were introduced this week, one restricting vape purchases to over-21s and the other making it illegal to use e-cigarettes in an Arkansas city’s public parks.
MHRA launches TPD crackdown

The European Union’s assault on e-cigarettes, enacted by Article 20 of the Tobacco Products Directive, has been widely slammed as an unscientific and potentially dangerous law. However, vapers in the UK have been reassured by the fact that the government has taken a fairly lax approach to enforcement. That may be about to chance, as the Medicines and Healthcare Regulatory Agency – which is responsible for “interpreting” the TPD standards – announced a tightening of the rules on Wednesday.

It seems that the MHRA is not amused at some of the loopholes which have emerged since the TPD came into law. One example is tanks that come with a TPD-compliant 2ml glass fitted, but a larger one included in the kit. Another is a well-known tank which has a 2ml capacity when fitted with a special “fat” coil, but becomes 4ml with a standard coil installed. From now on any component that changes the liquid capacity will need to be separately notified – and it goes without saying that it’s going to be instantly rejected.

There are also rumours that the MHRA are unhappy with zero-nic flavoured liquid being sold together with a nicotine shot.

British vapers have been reassured by regulators and public health that a “light touch” approach would be taken to the regulations, so advocates are now disturbed that MHRA are tightening the screw so soon.
BAT Vype ad withdrawn after pharma complaint

British American Tobacco have been forced to withdraw an advert from their UK website following a complaint from Nicorette manufacturer Johnson & Johnson. The advert was for their new Vype Pebble product, a compact e-cigarette using proprietary liquid cartridges. J&J made four specific complaints; the Advertising Standards Agency upheld three of them fully and one partly.

The partly-upheld complaint was that BAT described the Pebble as “small and mighty”. The ASA accepted that “small” is a reasonable and factual description – it’s only three inches long with a cartridge fitted – but weren’t convinced by “mighty”.

J&J’s other three complaints related to the style of the video and the wording of a special offer. One of the oddities of the TPD is that companies are allowed to advertise their products on their own website, but the advertisements aren’t allowed to be promotional – they’re limited to factual claims. The ASA ruled that the video embedded in the advert was stylised, rather than factual, and the wording of a “Buy five, get one free” offer was intended to encourage people to buy the product. This interpretation of the law puts serious obstacles in the way of anyone who wants to advertise vapour products in the UK.

More on the link  including some US news -


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